There are always controversies surrounding classification systems (witness the recent reclassification of St.-Émilion), and the wrangle surrounding the Grand Cru delimitation in Alsace is complicated. Or perhaps a simpler route was chosen because of the natural complicating factors inherent to the issue!
There are vineyards widely recognized for producing particularly grand wine, so it makes sense to want to highlight these tracts of land as superior. It gives consumers an indication of the quality of the wine in the bottle. The problem is, it is difficult to do this with an Alsace Grand Cru.
Bringing Home the Bacon
This is partly the fault of the selection process: the Alsace Grands Crus were determined through a democratic process, which involved lots of back-scratching, as such things do. The result of this is that the undeniably great vineyard sites were justly elevated, but several Grands Crus were created that, while indeed superior to most vineyards, just aren't up to the class of a true Grand Cru like Schlossberg or Rosacker. Think of it as France's version of a pork project for the local constituents.
Where to Draw the Boundaries
As an example, if I own three rows of Gewurztraminer vines in the Goldert vineyard (pretend it's the 1970s, when Grands Crus were being identified), and two of them are on calcareous soil and one is on a deep stripe of silty sand, the wine from the grapes on calcareous soil would have quite a different character from the wine from the grapes on sand. The sandy soil wine might be dull, while the calcareous one might be vivid and luxurious with an otherworldly character, or vice-versa, it doesn't matter. What does matter is that when we get around to talking about making Goldert a Grand Cru, I am going to want all three of my rows of Gewurztraminer to be in the Grand Cru--a simple economic decision. Grands Crus wines can command a higher price. If I fight for all three rows and win, then the vineyard is already bigger than it should be. If you don't draw the line somewhere, the vineyards will get too big, which is what happened in most cases.
Selecting the Right Grape
But what if you planted Muscat in that third row? Muscat likes that kind of soil, and is entitled to the Grand Cru label...but it doesn't sell as well. Perhaps I am persuaded to replant with Muscat, and in ten years it proves that sensational, Grand Cru worthy Muscat can come from that patch of sandy soil in Goldert. Meanwhile I've lost ten years of Grand Cru Gewurztraminer sales, which could be the difference in a relaxing retirement and no retirement.
So the Muscat is planted, but how does one know that the appropriate grape is growing on particularly suitable soil in other parts of the vineyard? Four grape varieties can lay claim to the Grand Cru moniker: Gewurztraminer, Muscat, Pinot Gris, and Riesling. They each thrive in their own range of environments and different soils, some of which intersect, but this isn't true for Goldert, so which one belongs where?
This brings us to the problem of Pinot Gris and Riesling in Goldert. Pinot Gris fares well in general, and from certain plots within Goldert, it simply has no peer in the world (try the Clos St.-Imer from Ernest Burn and you'll see what I mean), but it isn't on the whole as extraordinary as those from widely recognized Pinot Gris favoring vineyards like Grand Cru Steingrubler. Riesling from Goldert is good--well above average, actually. It is almost never supernal, though, and one really ought to expect that from Grand Cru Riesling. There have been some vintages when Goldert Riesling has provided illustrious examples of the cru so stimulating that the potential is certainly there, but in the end, this doesn't happen as regularly as it should in a Grand Cru. When the greatest asset of the region isn't regularly of Grand Cru quality, should that discount the Cru itself? I do not think so, but perhaps Riesling should be excluded. But that would give us one more thing to keep track of, which brings me to....
How to Buy the Good Wines
So Goldert is one of the greatest sites in Alsace for both Gewurztraminer and Muscat, and portions of it are unparalleled for Pinot Gris. Should we make things more confusing by allowing only the first two varieties Grand Cru status in this vineyard? Should a portion of the vineyard be redrawn for Pinot Gris use only? Should the wines be submitted to a tasting panel for approval? There is no good solution to this, just as there was no good way to get it all started.
Domaines now police this themselves fairly well, selecting the appropriate grapes for their land. I should say, the best estates do this, and that is an encouraging thing. This makes it nice for buyers outside France, as well, because importers choose the best wines for their markets. As demand for Alsace wine is woefully low, the selection has to be rigorous, and often Grands Crus are imported in small supply or left out altogether because of the present weakness of the Dollar.
Nowadays, it is safe to experiment with the Grands Crus that you can find, and it is worth it, because they are indeed a grand experience.
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